Nels Evangelista

 

I've always been drawn to the space where products, people and culture intersect.

Over the last 15+ years, I've worked with outdoor, lifestyle and consumer brands to create stories, experiences and partnerships that deepen the relationship between a brand and the people who believe in it. From large-scale campaigns and creator ecosystems to immersive brand experiences and entertainment collaborations, my work is focused on building connection, not just attention.

I enjoy creating work that feels authentic, culturally relevant and rooted in something real. Whether leading a creative team, directing a production or developing a brand experience, I'm most interested in the moments that turn customers into advocates and brands into communities.